Built with Replo
Sourdough Made Simple: High-Converting Landing Page🥖
Prem Mali
Like this project
Posted Apr 22, 2025
Designed a high-converting landing page for Sunrise Flour Mill's artisan baking kit.
🥖 Sourdough Made Simple: High-Converting Landing Page for Artisan Baking Brand
📌 Project Overview
Client: Sunrise Flour Mill
Industry: Food & Kitchen (Artisan Baking)
Services Provided: Landing Page Design, Shopify Development, Conversion Rate Optimization (CRO), Product Education
🎯 Project Goals
I worked with Sunrise Flour Mill to:
Educate First-Time Bakers: Remove the intimidation factor by clearly explaining each step and ingredient.
Showcase Kit Value: Visually highlight the comprehensive nature and benefits of the kit.
Boost Conversions: Use social proof, clear CTAs, and comparisons to encourage immediate purchases.
Maintain Brand Voice & SEO: Blend educational tone with structured content to support discoverability and trust.
🛠️ What I Did
📖 Storytelling That Sells
Created a clean, benefits-first hero section with a bold “Sourdough Made Simple” value prop.
Used comparison tables and ingredient breakdowns to build trust and demonstrate product superiority.
Designed a visual “What’s Included” kit section to eliminate confusion and inspire confidence.
💸 Built for CRO
Placed price, offer, and CTA above-the-fold to drive immediate decision-making.
Highlighted reviews from real bakers to create authenticity and urgency.
Integrated FAQs and objection-handling right before the final CTA.
📱 Optimized Experience
Designed with a mobile-first mindset for smooth scrolling and fast load speeds.
Compressed media and lazy-loaded images to improve performance.
Added subtle UX enhancements to guide users through the page effortlessly.
