Brand Story & Web Optimization for OMMi

Client: OMMi Industry: Kids Nutrition / Health & Wellness Services Provided: Shopify Landing Page Design, Copywriting, CRO Strategy, Visual Storytelling

OMMi makes electrolyte drink mixes designed especially for kids. Their products offer clean hydration, fun flavors, and zero junk—no added sugar, artificial dyes, or nonsense. OMMi’s goal is to create drinks kids love and parents trust, using a voice that's as vibrant and quirky as their packaging.

I worked with OMMi to:

Educate Parents Quickly: Communicate the nutritional benefits without overwhelming visitors.

Make It Fun for Families: Lean into bright, playful design and kid-friendly illustrations.

Simplify Purchase Decision: Use visuals and trust markers to support first-time conversions.

Stand Out in the Market: Differentiate OMMi from sugary competitors and bland wellness brands.

Created an energetic visual tone using custom illustrations and movement to reflect the brand’s kid-first energy.

Incorporated icons and stamps that signal parental trust: doctor-recommended, pediatrician-approved, etc.

Designed testimonial blocks that feature diverse family photos and highlight OMMi’s ease and taste.

Included side-by-side competitor charts to show OMMi’s clean ingredients vs. sugary drinks.

Crafted bite-sized ingredient explainers and benefits with easy-to-understand icons.

Wrote FAQ and headline copy that balances science, simplicity, and fun tone.

Built in sticky CTAs and multiple product card blocks to catch buyers at any scroll depth.

Created mobile-friendly bundle visuals with “most popular” markers and pricing clarity.

Used animations and microcopy to guide parents from curiosity to confident checkout.

Boosted first-time buyer conversions for the DTC product bundles

Increased scroll depth and engagement through visual storytelling

Reduced bounce rate by answering key parental objections upfront

Helped OMMi launch a brand presence that appeals to both kids and caregivers