Built with Replo
High-Converting, CRO-Optimized Shopify Store | Rip Tie Hair
Prem Mali
Like this project
Posted Apr 23, 2025
Rip Tie creates innovative, tangle-free hair ties designed for adventurers and athletes. Their patented design prevents knots, ensuring durability and comfort.
Designed and Developed a High-Converting, CRO-Optimized Shopify Store
📌 Project Overview
Client: Rip Tie
Industry: Outdoor Lifestyle / Haircare / Women’s Accessories
Services Provided: Shopify Product Landing Page, Brand Positioning, Copywriting, Competitive Breakdown
🌄 About Rip Tie
Rip Tie is a line of high-performance, tangle-free hair ties made for active women. Whether hiking, surfing, climbing, or just running errands, Rip Tie keeps hair secure without snags or damage. The brand blends performance functionality with effortless style.
🌐 Website: Rip Tie
🎯 Project Goals
The aim was to:
Educate Fast, Convert Faster: Highlight what makes Rip Tie different from generic elastics and spiral bands.
Balance Function with Flair: Blend outdoorsy, athletic credibility with feminine and fun aesthetics.
Build Trust Through Transparency: Offer clear comparisons and customer proof to validate quality.
Make Checkout a Breeze: Use strong CTA flow and mobile-first cards to support impulse and bundle buying.
🛠️ What I Did
Designed to Move (Literally & Visually)
Created a fluid, scroll-friendly layout with wave dividers and trail-inspired curves.
Chose a bright but grounded palette that nods to outdoor wear and feminine confidence.
Shot and styled hero images and reviews to spotlight Rip Tie in action—on hikes, climbs, and paddleboards.
Informed with Honesty & Edge
Built a side-by-side chart to show exactly how Rip Tie outperforms typical hair ties on design, grip, and longevity.
Wrote conversion-focused microcopy that explains benefits in plain, punchy terms.
Developed “How to Use” visuals to remove doubt and reduce return hesitation.
Engineered for Quick Conversions
Added product cards with clear ratings, color options, and “best seller” callouts.
Used real customer reels and review sliders to humanize the buying journey.
Designed FAQ with SEO-rich questions and answers that also relieve common purchase friction.
📊 Results
Increased add-to-cart rate through strong visual-first product positioning
Reduced bounce by showing Rip Tie “in the wild” across varied outdoor activities
Built credibility with comparison blocks and social proof, improving shopper trust