GLOW DIFFERENT: A Sunless Tanning Page that Converts

Client: ZERIA Industry: Skincare / Beauty Services Provided: Shopify Landing Page Design, Copywriting, CRO Strategy

ZERIA is a sunless tanning brand for people who want a natural glow—without harsh chemicals or fake color. Their clean, dermatologist-tested formulas offer a safer alternative to traditional tanning products, making radiant skin simple and approachable. Website: tryzeria.com

I worked with ZERIA to:

Educate shoppers on why ZERIA is different from traditional tanners

Make product selection intuitive and comparison easy

Build confidence through real results and trust markers

Deliver a fresh, brand-aligned experience designed for mobile-first users

Reframed self-tanning as part of a skincare ritual, not a beauty shortcut

Used soft gradients, minimal textures, and feminine visuals to support the brand's tone

Placed the product hero with reviews, before-and-afters, and ingredient callouts for social proof

Highlighted key product benefits like “streak-free,” “no orange tint,” and “dermatologist approved”

Used comparison tables to clearly differentiate from competitors

Integrated stat-backed results from real customers (like “97% saw a visible glow”)

Designed a sticky buy bar on mobile with “add to cart” shortcuts under every product

Broke down ingredients and testimonials into easy-to-read sections

Prioritized FAQs around safety, results, and usage to overcome objections

Created a glow-first experience that elevated ZERIA beyond typical tanning brands

Built deeper trust through real stories, data, and educational content

Laid the foundation for scalable storytelling across future launches