Client: Good inTents Industry: Outdoor Gear / Sustainable Camping Services Provided: Landing Page Copywriting, Brand Voice Refinement, Product Storytelling, Conversion UX

Forget beige, boring nylon squares. Good inTents makes festival-grade, sustainably designed tents that set up in seconds, look incredible, and don’t end up in landfills. The brand stands at the intersection of joy, function, and climate-consciousness.

Launch the hero tent product (Omega) with a bold DTC landing page

Educate quickly on specs, setup, and sustainability without sounding preachy

Convert curious scrollers into campers—especially those new to the outdoors

Led with “1000% recommended by campers & festival-goers” to validate instantly

Used vibrant product photos + quirky founder story to infuse personality

Explained the eco angle without guilt-tripping—just clear facts + good vibes

Turned technical specs into a labeled diagram and emoji-backed checklist

Comparison chart highlights: “We’re better and cuter” than generic camping gear

FAQ and “How to Use” sections built trust with soft humor and simplicity

CTA buttons like “Get Your Tent” and “Join the Camp” kept the tone light and inviting

Added credibility through user-generated photos and quotes (“Best nap of my life”)

Highlighted the founder as a real person with a real purpose, not just a company rep

Brand earned a cult following on launch—thanks to a story-first landing experience

Customers loved the clarity: “I knew exactly what I was buying and why”

Conversion-friendly layout with emotional hooks + rational proof