Client: Klunk Industry: Fitness Supplements / DTC Nutrition / Edible Preworkouts Services Provided: Landing Page Copywriting, Brand Voice Dev, Product Positioning, Conversion Strategy

Klunk isn’t your average preworkout—it’s a loud, cartoon-powered gummy made for gym rats who hate chalky powders and basic bro-science. With clinically dosed ingredients and a wild persona, Klunk helps users unleash their beast mode with zero scoops, zero mixers, and 100% flavor.

🌐 Website: Get KLUNK

Build hype without the clichés—Klunk needed to feel fun, feral, and formulated.

Clearly explain what the product is and why it works, without losing the punk tone.

Drive quick conversions through bundles, scarcity, and “try it now” logic.

Wrote copy like a hype man meets mad scientist—every word had to punch.

Anchored the story in three pillars: Unleash, Dominate, Repeat to create a pre-gym ritual.

Named bundles and comparison blocks to sound like part of a transformation arc.

Built a benefit-first “Tired of Swallowing Chalk?” section that mocks powder culture.

Created a visual supplement facts box that blends product legitimacy with brand humor.

Used micro-copy in buttons and headers that reward scrolling with personality.

Designed bundle options with price anchoring and bold CTA placement.

Embedded visual transformation arcs (1 week, 1 month, 3 months, 6 months) to support retention.

Wrote direct, short FAQs in the same cheeky voice, removing last-minute doubts.

Unique landing page experience that mirrors the product’s disruptive personality

High add-to-cart rate thanks to visual-first bundle flow and strong “buy now” nudges

Customers “got it” fast—many shared their own gym-to-beast-mode stories