Client: Numi Organic Tea Industry: Wellness / Beverage / Organic Lifestyle Services Provided: Product Landing Page Design, Ethical Brand Storytelling, Copywriting, Conversion Strategy

Numi is an award-winning tea brand known for its commitment to organic, ethically sourced teas. Each blend uses real ingredients—no “natural flavors”—and supports regenerative agriculture and fair labor. Their teas are crafted to nurture the body and uplift the planet.

🌐 Website: Numi Organic Tea

I collaborated with Numitea to:

Celebrate the Craft of Tea: Showcase the depth of flavor and ingredient integrity in every blend.

Streamline the Shopping Journey: Make it easy for customers to browse, compare, and purchase across multiple tea types.

Demonstrate Social Impact: Weave in Numi’s values around sustainability and fair trade without overwhelming the user.

Support Promotions: Build trust and urgency around bundling and savings.

Used soft neutrals and organic shapes to echo the serene, intentional tone of the Numi brand.

Highlighted full-leaf, compostable packaging and vibrant product photography in lifestyle settings.

Incorporated callouts like “certified organic,” “climate neutral,” and “plastic-free” through visual cues and icons.

Created a direct brand comparison chart (“How We Compare”) to spotlight Numi’s ingredient quality and ethical sourcing.

Crafted mini ingredient stories and callouts for sourcing origins and health benefits.

Developed dynamic product sections with flavor notes and brewing details to guide choice.

Added multi-tiered product bundles with “Save More” offers and free shipping thresholds.

Integrated real reviews and customer photos for authenticity and credibility.

Designed an FAQ section that resolves hesitations around flavor, caffeine levels, and health claims.

🏆 Results: Increased engagement, higher conversions, and stronger brand trust. 🚀