Calm Meets Comfort: Homepage and Product Page for SUMA Cushions

Client: SUMA Industry: Meditation / Wellness Services Provided: Shopify Homepage Design, Product Page Design, Copy Strategy, Conversion Optimization

SUMA crafts elegant, supportive meditation cushions designed to help people sit with ease and intention. Their mission is to make mindfulness feel more accessible and physically comfortable- whether you’re a beginner or seasoned practitioner. Website: sumamind.com

I worked with SUMA to:

Help shoppers find the right cushion using product layout, copy, and visuals.

Emphasize both physical and emotional benefits of their products.

Maintain a clean, minimalist feel while still addressing key conversion questions.

Build credibility through storytelling, testimonials, and expert voices.

Built a calm, elegant layout with soft gradients and whitespace to support focus.

Featured product cards with side-by-side comparison and “best for” labels to guide purchase decisions.

Used high-contrast pricing, rounded CTAs, and consistent iconography for clarity.

Wrote benefit-first headlines that speak to posture discomfort and mental clarity.

Introduced the founders’ story to make the brand feel more human and relatable.

Incorporated expert reviews and customer stories to add validation.

Highlighted product benefits like firm support, better posture, and stress-free returns.

Integrated real-life imagery to show how the cushions fit into modern homes.

Included detailed FAQs and educational content to remove uncertainty before checkout.

Reduced hesitation through expert-backed testimonials and storytelling.

Solidified SUMA’s visual tone and voice as clean, grounded, and trustworthy.

Built a homepage framework ready to scale with new products and content.