4 full-wrap packaging designs • Trade show banners • Social media templates • Business collateral

Paskal launched Akas'cha with a quality product but faced a critical gap: the brand presentation didn't match the product quality. He needed packaging and marketing materials that would communicate premium positioning and compete effectively in the functional beverage market.

I designed a systems-based solution across all customer touchpoints - from shelf discovery to purchase decision. The strategy prioritized:

Strategic information architecture - every element served a purpose. Visual consistency - the same design language across all touchpoints. Premium positioning - sophisticated simplicity that signals quality.

Packaging Design (4-Variant Product Line) Developed an earthy color palette for premium differentiation, with clear information hierarchy that guides consumer decision-making in seconds. Functional iconography communicates product benefits without overwhelming first-time buyers of functional coffee.

Complete Brand System Extended the packaging design into trade show materials, social templates, and collateral, ensuring consistent brand presence across retail, digital, and business environments.

Retail placement secured in specialty wellness stores

Premium pricing supported by visual design communicating quality

Operational efficiency through reusable brand templates and guidelines

"Marla, she's the best. It's the 2nd time that I'm working with her. Everything was what I expected from start to finish. Her work and her communication are A1!" — Paskal Daze, Founder, Akas'cha Café