Namie Home π« Positioning Soap Dispensers into Style Statements by Marla JekenNamie Home π« Positioning Soap Dispensers into Style Statements by Marla Jeken
Namie Home π« Positioning Soap Dispensers into Style Statements
Meta ad campaign β’ Social media advertising assets β’ Facebook & Instagram optimized formats
The Challenge
Namie Home had successfully launched as a five-star-rated sustainable home decor business, but their digital marketing presence didn't reflect their premium positioning. As a young brand balancing eco-conscious values with luxury aesthetics, they needed social advertising that communicated both sustainability and sophistication to their target market.
The core issue: their existing marketing materials didn't align with the elegant brand identity they'd established, creating a disconnect between product quality and perceived value.
The Approach
The strategy centered on repositioning sustainable home products as premium lifestyle choices rather than eco-alternatives. This required visual language that communicated luxury first, sustainability as a natural extension of quality.
Key strategic priorities:
1. Luxury visual language
Elevated styling and composition that positioned products as investment pieces, not budget-friendly eco-options
2. Market alignment
Targeted messaging and aesthetic choices that resonated with customers who value both design excellence and environmental responsibility
3. Brand consistency
Digital advertising that matched the sophisticated identity Namie Home had already established through their products and customer service
The Solution
Meta Ad Campaign
Designed a set of social advertising assets optimized for Facebook and Instagram placement. The creative approach emphasised elegant product styling, refined colour palettes, and sophisticated typography, positioning refillable home storage as a luxury design choice.
Each ad communicated dual value propositions: exceptional design quality and environmental consciousness - appealing to customers who refuse to compromise on either.
Results
Improved brand positioning through a cohesive digital presence that matched product quality
Market alignment with target customers seeking luxury, sustainable home solutions
Scalable ad assets that maintained brand consistency across social campaigns
Why This Matters
For emerging sustainable brands, the challenge isn't convincing customers that eco-friendly matters; it's proving that sustainable products can be premium, desirable, and beautifully designed - strategic advertising positions sustainability as sophistication, not sacrifice.
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Posted Sep 16, 2025
Meta ad campaign for eco-luxury home decor brand. Designed social assets that positioned sustainable products as premium lifestyle choices.