Elevating Charcuterie with a Personal Touch

Services:  Logo Design, Brand Identity + Brand Pattern

Box Thyme creates signature and customized charcuterie boxes with quality ingredients and personalized touches.

The challenge? Standing out in a crowded market while capturing the essence of freshness and trust.

Founder Mcartha needed a distinctive brand identity that reflected the premium quality of her offerings. To help her stand out, I incorporated a thyme illustration into the logo, creating a memorable design element she could use across her branding.

The submark logo features a box symbol, representing the charcuterie boxes her business is known for.

This cohesive brand identity allowed Box Thyme to carve out a niche in the market and connect with customers looking for high-quality, personalized charcuterie experiences.

Brand Identity: A unique logo suite with versatile illustrations for consistency across platforms.

Typography & Color Palette: A combination of bright green (herbs and freshness), navy blue (professionalism), and coral (playfulness), creating a trusted yet approachable feel.

Brand Pattern: Custom illustrations that add personality and visual appeal across various brand materials.