Wagtail 🐶 Bringing Playfulness and Purpose to Pet Treats
Marla Jeken
Playful Treats with a Purpose
WAGTAIL
Services: Logo Design, Full Brand Identity, Packaging Design
Wagtail faced the challenge of standing out in a competitive pet food market while staying true to their commitment to transparency and quality.
Their goal? To create a fun, engaging brand that merges the delight of donuts with healthy, high-quality pet treats.
Solution 💡
Wagtail needed a brand identity that would resonate with pet owners seeking fun and nutrition. I developed a playful yet professional brand, blending bold colors and whimsical illustrations to capture the joy of dogs and donuts.
The Outcome
By incorporating hand-drawn elements and dog-themed details, I helped Wagtail tell their story and create a memorable experience for their customers.
The bold color palette, playful typography, and custom illustrations added a personal touch that made Wagtail stand out.
With a complete logo suite and versatile design, Wagtail now connects with its audience in a fun, engaging way—making them the go-to choice for pet owners seeking quality treats.
Packaging dielines for the dog donut boxes of 1, 3, and 6 - Exterior and Interior design.
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Posted Jul 7, 2024
Designed a vibrant, playful brand identity, highlighting joy, quality, and a purpose-driven mission for pets boosting customer loyalty.
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