Planzo Logo and Brand Identity Design

Planzo is a social networking and event booking platform built for people who'd rather be doing something than scrolling. Gaming events, offline activities, influencer bookings, professional collabs, all under one app. Their competitors were BookMyShow, Eventbrite, and All Events. Their ambition was bigger.

They came with a clear personality brief: friendly, exciting, creative. They wanted to play with the letter P, possibly turn it into a character, and needed a mark that felt alive on a phone screen.

We explored everything: abstract marks, letterforms, wordmarks, and app icons. Dozens of directions before landing on the bold Candy Apple Red logotype with the custom P mark. The typography is confident and loud without being aggressive. The system is built to flex across digital platforms, event branding, merchandise, and the app itself.

We also worked on the UI design for the Planzo app and website, taking the brand from guidelines into actual product screens.

The platform is live at planzo.app