WordPress Branding and Marketing Enhancement
Kateryna Marchuk
Overview
WordPress engaged me to support product storytelling and brand consistency through responsive web design and campaign visuals. The goal was to enhance the user experience across marketing pages and asset systems for product launches.
My Contribution
Designed responsive landing pages and content modules
Created campaign visuals and design assets for cross-platform use
Maintained brand consistency across web and marketing initiatives
Delivered Webflow-ready design files and style references
Impact
The work contributed to stronger brand alignment, faster asset delivery across teams, and improved engagement with new product rollouts.
📍 California, USA
🗓 2021
🏷 Industry: CMS / Web Publishing
As a product designer at Automattic,I led the launch of marketing initiatives targeting 409M+ monthly users. Сollaborating with the marketing team and key stakeholders to create branded materials, boosting traffic by 22%, with a focus on usability and brand consistency
Since joining Automattic, I have led a complete transformation of WordPress marketing materials. Previously, the branding lacked consistency and did not align with the needs of different user groups
Collaborating with the marketing team, I identified key challenges and, through iterative design, developed landing pages, marketing materials, and an updated blog style, boosting traffic by 22%
I emphasized WordPress's simplicity as the cornerstone of our branding, boosting user engagement by 5%
During brainstorming sessions, I identified the need to update email templates, which were successfully implemented, helping to retain more customers
Positive impact and good engagement
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Posted Jun 22, 2025
Enhanced WordPress branding and marketing, boosting traffic by 22% and engagement by 5%.
Likes
9
Views
44
Timeline
Dec 31, 2020 - Dec 30, 2021
Clients
WordPress
