End-to-End Product Design for Players Health
Kateryna Marchuk
Overview
Players Health is a risk management and insurance platform supporting youth sports organizations across the U.S. In this project, I led the end-to-end product design to improve user experience, increase engagement, and support a $34M funding round.
My Contribution
Conducted user research and mapped key pain points
Designed intuitive user flows and prototypes
Built a scalable design system to unify product experience
Delivered clickable prototypes and developer-ready handoffs in Figma
Impact
The redesigned platform improved usability, reduced friction for onboarding, and helped the team align design and development workflows, contributing to the company’s successful expansion.
📍 Minneapolis, USA
🗓 2022
🏷 Industry: Fintech / InsurTech
As a product designer at Players Health, I led the redesign of a risk & insurance platform. Collaborating with a dedicated team of 5, we delivered desktop and mobile interfaces, increasing customer reach by 20% through agile, user-centered design
Empathise phase
I analyzed documentation and user data to understand users' needs and the product context, created personas and a journey map to prioritize insights and improve the experience
Define
After analyzing data through tons of brainstorming sessions with stakeholders, we identified the following challenges
To define functional requirements and prioritize features, I developed use cases for 6 primary user roles and created information architecture
Prototype and test phases
We focused on top-priority features and moved to wireframes development through iterations to align with user-centered design
I designed 500+ UI layouts, leveraging A/B testing to ensure a seamless experience. Through agile sprints, I contributed to a successful launch with a strong user-centric design focus
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I developed a clickable prototype for core functionality to test navigation, interaction logic, and validate key user flows
Through brainstorming, I identified the need for a mobile-responsive design and created a solution that improved accessibility
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I introduced and built a design system using atomic design principles to maintain consistency and simplify the development process
Positive impact and good engagement
Like this project
Posted Jun 22, 2025
Led product design for Players Health, enhancing UX and supporting a $34M funding round.
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Timeline
Dec 31, 2021 - Dec 30, 2022
