Redesign of Hesh's Manufacturing Execution System

Hesh is a real-time manufacturing execution system (MES) designed to streamline and optimize production processes for a fashion brand operating in the U.S. I led the end-to-end redesign of the platform, introducing a more intuitive experience for industrial teams and improving operational visibility and task management.

Conducted 50+ user interviews to uncover production inefficiencies and communication gaps

Redesigned the Workflow Editor and Production pages for clarity and usability

Built a scalable design system using atomic principles

Led prototyping, A/B testing, and design iterations in close collaboration with stakeholders

Designed a mobile solution to improve task tracking and communication

The new experience boosted production efficiency by 30%, improved navigation and task distribution, and increased team alignment. The mobile solution improved communication speed by 20%, while the design system reduced inconsistency and developer friction.

📍 Wilmington, USA 📅 2024 🏭 Industry: Manufacturing / Industrial Automation

Since I joined, Hesh’s user experience and interface have undergone a complete transformation. The previous product missed business goals and user needs, so I redesigned it entirely, introducing a cohesive design system

I conducted 50 semi-structured interviews with open-ended questions to understand the production process and user challenges

Following the interviews with key stakeholders and users, we uncovered the following challenges

After user interviews and insights, I led tons of brainstorms to generate ideas and explore solutions, focusing on design directions, features, and user needs

We focused on the top-priority features that required the most substantial redesign: the Production and Workflow Editor flows

The Workflow Editor required a complete overhaul as it failed to align with business goals and user needs

I crafted over 400 layouts, leveraging A/B testing and feedback to ensure a seamless experience, resulting in the successful launch of version 1.1 with a user-centric design focus

Through brainstorming, I identified the need for a mobile app with real-time updates and designed a solution that improved communication efficiency by 20%

Through collaboration with stakeholders, I identified the need for core webpages, designed impactful solutions, boosting product sales by 55%

I initiated and developed a design system based on atomic design principles to ensure consistency and streamline the development process

Positive impact and good engagement