Drugstore Concept Design for BrandK

BrandK's flagship store was designed around a lifestyle “drugstore” concept, prescribing everyday essentials through four keywords: Calming, Caring, Relaxing, and Recharging. The visual system extended across spatial design and social media content.

A total of 96 stickers were developed, each representing one of the four lifestyle themes, allowing visitors to interact with the space by collecting personalized “prescriptions.” The design aimed to create a cohesive and engaging brand experience through playful yet thoughtful visual storytelling.