Blockchain Labs Rebranding Project

Moa

Moa Design

Blockchain Labs
Blockchain Labs is a technology company developing digital public infrastructure through blockchain innovation. The rebranding focused on reinforcing its technical credibility and distancing the brand from cryptocurrency related perceptions. The updated identity system features a custom wordmark, modular visual elements, and a refined color palette—designed to emphasize clarity, scalability, and an infrastructure-driven tone. These elements were applied consistently across digital platforms, printed assets, signage, and public exhibitions to establish a cohesive and professional brand presence.
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Posted May 20, 2025

Blockchain Labs rebranded to emphasize technical credibility and shift away from crypto ties, using a clear, scalable identity across all brand touchpoints.

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Timeline

Jan 1, 2024 - May 1, 2024

Clients

Blockchain Labs