Mood Museum is an experience-driven fragrance brand that reimagines scent discovery as a tactile, self-curated journey.
Guided by the slogan “Be your own curator,” it empowers individuals to explore personal preferences with autonomy and intuition.
Built on the values of Respect, Reveal, and Reimagine, Mood Museum celebrates diversity in taste, affirms individuality, and reframes fragrance as an extension of identity—not just a luxury.
The Curator Pack offers hands-on access to multiple scents without requiring prior commitment, encouraging decisions based on experience rather than assumption.
Its Key Visual System features a three-step ascending motif—bold at first glance, but layered with meaning over time. This abstract symbol reflects the personal evolution that comes with self-discovery.
Mood Museum invites users to express who they are—through scent—and curate their own olfactory identity.