SAE-REN: Luxury Beauty Identity & Packaging System
Mariya Design
SAE-REN: Luxury Beauty Identity & Packaging System
SAE-REN needed an identity that could connect a beauty lounge with an expanding skincare and makeup range.
I developed the identity, packaging architecture, digital direction and guidelines, defining shared rules for product hierarchy, typography, color and production.
The documented system supports new product categories and formats while keeping them recognizable as one brand.
Brand guidelines: identity, color, typography, packaging and digital standards.
GLOW skincare kits: product hierarchy, metallic finishes and packaging architecture.
Makeup packaging: a shared identity across shade variants and product formats.
Website design direction: translating the identity into a digital experience.
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Posted Sep 14, 2026
One identity across skincare, makeup, packaging and digital direction.
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