SaaS No-Code Website Builder Platform
Nada Bonaso
SaaS No-Code Website Builder Platform
Role: Product Designer
Duration: 8 months (2023–2024)
I led the UX/UI design for a SaaS website builder aimed at non-technical users. The product needed to be simple, scalable, and developer-friendly, so I delivered a responsive design system and clear flows to make site creation intuitive.
Context
The company needed a website builder that lowered the barrier for publishing while supporting future templates and customization.
Challenge
Existing tools were too complex for beginners and inconsistent for developers. The product had to balance simplicity for users with technical clarity for implementation.
Approach
Audited competitor site builders and user pain points.
Defined templates, navigation, and core page layouts.
Analyzed competitors (Wix, Webflow, Squarespace)
Designed wireframes, responsive flows, and high-fidelity prototypes in Figma.
Created a new visual identity and dev-ready component library
Outcome
Delivered a streamlined builder that made site creation accessible to non-designers.
Created a scalable, responsive design system for consistent rollout.
Reduced dev time through structured tokens and reusable components.
Project Visuals
Initial sketches mapping page structure and flow ideas.
Early exploration of templates and navigation structure.
Easy starting points for non-technical users.
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Posted Sep 16, 2025
Led UX/UI design for a SaaS website builder, delivering a responsive design system that makes site creation clear and intuitive.
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