Role: Product Designer Duration: 8 months (2023–2024)

I led the UX/UI design for a SaaS website builder aimed at non-technical users. The product needed to be simple, scalable, and developer-friendly, so I delivered a responsive design system and clear flows to make site creation intuitive.

The company needed a website builder that lowered the barrier for publishing while supporting future templates and customization.

Existing tools were too complex for beginners and inconsistent for developers. The product had to balance simplicity for users with technical clarity for implementation.

Audited competitor site builders and user pain points.

Defined templates, navigation, and core page layouts.

Analyzed competitors (Wix, Webflow, Squarespace)

Designed wireframes, responsive flows, and high-fidelity prototypes in Figma.

Created a new visual identity and dev-ready component library

Delivered a streamlined builder that made site creation accessible to non-designers.

Created a scalable, responsive design system for consistent rollout.

Reduced dev time through structured tokens and reusable components.