Role: Product Designer Duration: 2 months (2024)

I designed a central hub for an AI-driven content platform, helping teams generate, organize, and reuse marketing content at scale. The focus was on speed, hierarchy, and dev-ready handoff under tight timelines.

SMBs needed a unified tool to manage AI-assisted writing, templates, and content libraries without relying on multiple scattered tools.

Teams struggled with fragmented workflows and inconsistent outputs. The platform had to feel intuitive, affordable, and scalable, while standing out in a crowded AI tools market.

Ran discovery sessions and stakeholder workshops.

Researched competitors (Grammarly, Jasper, Copy.ai, Google Drive, etc.)

Defined taxonomy, mental models, and system architecture.

Designed flows for AI-assisted writing, templates, and content library.

Created low-fi wireframes and hi-fi interactive designs in Figma for dev handoff.

Delivered a minimal, scalable UI concept combining AI writing and structured storage.

Enabled SMBs to create professional content quickly while staying on-brand.

Positioned the platform to reduce reliance on external tools and save time and cost.