Industry: Saas, Hospitality, Real Estate

Scope: Website Design, Brand Design

Duration: 3 Weeks

Shortlet.app is a platform designed to simplify the process of short-term property rentals for both hosts and travelers. As a new product entering the market, it required a compelling online presence to attract users and establish credibility. The goal of this project was to design an engaging and informative marketing website that effectively communicated the platform’s value proposition.

Since Shortlet was a new product, there was no existing digital presence to generate awareness or attract users. The challenge was to design a website that clearly conveyed the platform’s benefits, built trust with potential users, and encouraged conversions. Additionally, the website needed to provide a seamless user experience across devices while maintaining a strong brand identity.

To design a visually appealing and functional marketing website for Shortlet.app.

Clearly communicate the platform’s value proposition to potential users.

Establish a cohesive brand identity that reflects trust, reliability, and ease of use.

Design a responsive website optimized for both desktop and mobile devices.

Create user-friendly navigation and intuitive content layout to drive engagement and conversions.

As the lead designer, I was responsible for:

Conducting market research to understand user expectations and industry trends.

Defining the website’s structure and information architecture.

Designing wireframes and high-fidelity UI mockups aligned with the brand identity.

Collaborating with stakeholders to ensure the website met both business and user needs.

Providing design handoffs and documentation for development.

Branding & Visual Identity: Established a clean, modern, and inviting design language that reflected the trustworthiness of the Shortlet brand.

User-Centered Navigation: Created a streamlined information architecture with clear sections for hosts and travelers to easily access relevant content.

Responsive Design: Designed the website to be fully responsive, ensuring a seamless experience across different screen sizes.

Conversion-Oriented Layout: Incorporated clear call-to-action elements, engaging visuals, and persuasive copy to drive user sign-ups.

Optimized Performance: Ensured fast load times and intuitive user interactions for a smooth browsing experience.

Successfully launched a fully functional marketing website that established Shortlet’s online presence.

This project set the stage for Shortlet’s market entry by delivering a well-designed, conversion-focused marketing website that effectively communicated the brand’s value proposition to potential users.