Industry: Saas, E-Commerce

Scope: Website Design, Brand Design

Duration: 3 Weeks

↗️ View Live Project

PIXC is a company that specializes in developing solutions that are used by e-commerce businesses. By using advanced technology, PIXC helps e-commerce brands enhance the visual appeal of their products, improving sales and customer experience. To reflect its evolving brand identity and better communicate its value proposition to better serve users, PIXC required a complete website redesign.

The existing website did not effectively communicate PIXC’s unique value proposition and services.

Customers found it difficult to navigate and understand how the platform could meet their specific needs.

The outdated visual design reduced the platform’s credibility in a competitive market.

To improve site navigation and user experience to ensure users can easily find relevant information.

Clarify and enhance the communication of PIXC’s value proposition and services.

Modernize the visual design to strengthen brand credibility and competitiveness.

To optimize the website to drive higher engagement and conversions.

I conducted user research, restructured site navigation for better usability, designed a modern visual identity aligned with the brand, developed high-fidelity prototypes, and collaborated with stakeholders to ensure the design met both user needs and business goals.

The redesign introduced a cleaner, modern aesthetic with a strong emphasis on PIXC unique value proposition. Key features included an intuitive site structure, optimized navigation, and visually engaging content to highlight the platform’s capabilities. The new design also included responsive elements to ensure seamless functionality across all devices, enhancing accessibility and user satisfaction.

The redesigned PIXC website significantly improved user experience, with a 40% increase in time spent on the site and a 30% growth in user inquiries and conversions. The modern visual design strengthened brand credibility, helping PIXC stand out in the competitive e-commerce market. By aligning user needs with business goals, the redesign further established PIXC as a trusted and professional solution for e-commerce product image optimization.