Landing Page Copy - Free Masterclass

Lead By Design Lab is a boutique Leadership Consulting firm serving women of color executives.

I was contracted by Lead By Design Lab to write the copy for a landing page promoting a free masterclass on the topic on imposter syndrome. The goal was to enroll 10-20 women into the masterclass.

Market Research - I conducted thorough market research to gain a detailed understanding of our target audience and their pain points around the topic of imposter syndrome. I wanted to be able to speak to their pain points in a way that would be relatable and compelling.

Writing & Editing - I wrote all the copy for the landing page and completed a round of revisions with the company's owner, LaToya Jordan.

Publishing - The content was published to the company's website on a landing page created by their web designer.

Marketing - I also assisted with marketing the masterclass on social media and using the company's email list to drive enrollments.

We doubled our goal by enrolling a total of 40 registrants by the masterclass launch date.

View the landing page here:

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