Email Campaign / Launch Sequence - Maura Walters

Lindsay Hanson

Digital Marketer

Email Marketer

Copywriter

MailChimp

THE CLIENT

Maura Walters is a brand strategist and business mentor helping service-based entrepreneurs start and scale their business in the online space.

THE BRIEF

I was contracted by Maura to develop an email sequence as part of the initial launch of her group mentoring program. The goal was to enroll 5 clients into this cohort of the program.

THE PROCESS

Automate - I outlined an automation sequence of 5 emails designed to nurture leads from a free masterclass and guide them into her group mentoring program.

Segment - We set up segmentation in MailChimp to ensure we were targeting warm leads and increase our conversion rate.

Execute - We sent out the email automation sequence over the course of 2.5 weeks leading up to the program launch date.

THE RESULTS

We exceeded the campaign goal by enrolling 8 clients into the program by the launch date, and achieved an average email open rate of 56%.

See below for a writing sample.

Lindsay is a joy to work with in every sense of the word: She's enterprising, responsible and at the very top of her game. As a professional writer, I was nervous about letting anyone else manage my newsletter and social media content, but I desperately needed support as my business was growing. Lindsay nailed my voice immediately. I never had to worry if something sounded off brand or disingenuous. She brings a wonderful mix of creativity and strategy to everything she does.

- Maura Walters

Email Sample

Subject Line: The #1 Mistake I See Freelancers Making

Preview Text: Is this keeping you stuck, *|FNAME|*?

Hey *|FNAME|*,

Do you feel like you’re in constant “hustle” mode with nothing to show for it?

Are you always worrying where your next client will come from?

Have you been side hustling for a while, but you haven’t quite been able to take this thing full time?

Do you find yourself feeling burnt out with no free time - even though freedom + flexibility was the whole reason you wanted to work for yourself in the first place?

I’ve been there, *|FNAME|*. I spent more than a decade freelancing writing—feeling burnt out from the constant hustle, panicking over the next assignment and running around like a chicken with my head cut off because I had zero professional boundaries.

Here’s the mistake I made that was keeping me stuck for so long…

I wasn’t treating my business like a business.

I was trying to piecemeal a successful business from a course on marketing here + a webinar on branding there + a free proposal template (or 10) + YouTube videos about how to start an online business.

Sound familiar?

I get it, *|FNAME|*. There’s tons of free information online, so it feels like you should be able to access all the information you need to create the business you’re dreaming of.

But when you’re treating your business like a disorganized hot mess… don’t be surprised if that’s how you end up feeling 😉

I created IGNITE for creative freelancers who are ready to get out of this feast-or-famine cycle FOR GOOD, and become the passionate, profitable business owner you’re meant to be.

In 90 days, I’ll teach you all the keys that took me from frantic freelancer to 6-figure business owner within a year.

By the end of the program, you will:

✔️ Learn how to create proposals that sell.

✔️ Get crystal clear about who your dream clients are.

✔️ Have a calendar that supports—rather than drains—you.

✔️ Develop a product suite and feel confident charging what you’re worth.

✔️ Implement systems for scheduling, organizing your work and getting PAID.

✔️ Get over your fear of being “sales-y” and feel excited about marketing yourself.✔️ Gain a forever community of like-minded freelancers and accountability partners

It’s time to create the freedom + flexibility you crave, work with your soul mate clients, and make great money.

We kick off on May 2nd. Apply by X/X to get $500 off upon enrollment.

Click the button below for all the details + to submit your application.

I can’t wait to see you inside!

Maura

[BUTTON - I’M READY TO IGNITE 🔥]

Ready to turn your email list into paying clients?

Click here to book a call so we can discuss your goals and find the right package to elevate your email game.

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Posted Sep 22, 2023

I was contracted by a business coach to develop an email sequence as part of the initial launch of her group mentoring program.

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