LinkedIn Lead Generation Campaign

Lindsay Hanson

Industry: Career Coaching for Accountants
Objective: Use LinkedIn marketing & direct outreach to book 2 discovery calls per week with prospective clients
Actions:
Optimized LinkedIn profile to attract target audience
Created outreach strategy that included message templates for sending connection requests, booking calls & follow-up
Executed weekly outreach campaign to engage with audience & book discovery calls
Results: Exceeded campaign goal by scheduling 22 discovery calls over a period of 8 weeks, an average of 2.75 calls per week.

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Posted Feb 8, 2023

Used LinkedIn marketing & direct outreach to consistently book discovery calls with warm leads.

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