LinkedIn Lead Generation Campaign

Industry: Career Coaching for Accountants

Objective: Use LinkedIn marketing & direct outreach to book 2 discovery calls per week with prospective clients

Actions:

• Optimized LinkedIn profile to attract target audience
• Created outreach strategy that included message templates for sending connection requests, booking calls & follow-up
• Executed weekly outreach campaign to engage with audience & book discovery calls

Results: Exceeded campaign goal by scheduling 22 discovery calls over a period of 8 weeks, an average of 2.75 calls per week.





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