How should I define the goals for my email marketing project?
Start by thinking about what you want to achieve. Do you want more people to visit your website or buy your products? Clear goals help the email marketer understand what success looks like. This makes it easier for them to design the right strategy.
What should I include in the project brief for an email marketer?
A project brief should include the main goals and target audience for your campaign. Share any brand guidelines and previous email campaigns. This will give the marketer a better idea of your style and expectations.
How do I decide which email marketing skills are most important for my project?
Think about what tasks are most important for your campaign. If you need creative content, look for skills in design and copywriting. If you need strategic insights, focus on analytics and campaign management skills.
What key performance indicators (KPIs) should be set for an email marketing project?
KPIs depend on your goals, such as open rates, click-through rates, and conversion rates. Decide which metrics are most important for your success. Share these with your email marketer so they know what to focus on.
How can I evaluate potential freelancers based on their past work?
Ask for samples of their previous email campaigns. Look at their style, engagement, and the results they achieved. This helps you see if their work matches what you need for your project.
What timeline should I set for launching an email marketing campaign?
Consider how complex your campaign is. Discuss with the email marketer about realistic deadlines for planning, design, and implementation. A well-planned timeline helps ensure smooth execution and timely delivery.
How do I communicate my brand’s voice to the email marketer?
Share your brand guidelines and any tone of voice documents. Give examples of past emails or content that fits your brand. This helps the freelancer capture your brand’s unique style and voice effectively.
How should an email marketer handle subscriber lists and segmentation?
Ask the marketer how they plan to handle your subscriber data. Segmentation helps in targeting specific groups within your audience. Knowing this helps you see how your campaigns will be more personalized and effective.
What should I look for in a freelancer’s proposal for creating email campaigns?
Check if they mention strategic elements like audience targeting, content creation, and analytics. See if they included timelines and a strategy for measuring success. A detailed proposal demonstrates their understanding of the project.
How can I establish ongoing communication with the freelance email marketer?
Decide on a regular schedule for updates and meetings. Use tools like email or project management apps to track progress. Consistent communication helps ensure everything stays on track and any issues are addressed quickly.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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