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WeGrow, an Australian professional services brand approached Two42™ with a vision to position their brand as a top contender in the CRM SaaS space. We started from the ground up and first finessed the brand's strategy, positioning and messaging to mirror its approach to professional services which is premium yet friendly, effective yet warm. Moving forward, we then crafted a fresh visual identity for the brand designing its logo and other assets before moving forward to the website and the CRM product itself.