Brand Identity & Web Design - Hyphen
Amit Rawat
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Hyphen Brand Naming
Brand Identity
Website Design
HOW DO YOU BRAND A NEW-AGE EDUCATION PLATFORM?
Hyphen is a revolutionary ADHD tutoring platform. It offers tailored educational support for students with ADHD, specializing in one-on-one tutoring, study skills coaching, and a holistic, personalized approach to learning.
The brand's identity design draws inspiration from the brand’s dynamic and ever-evolving approach—one that adapts to each student’s unique needs and goals. Through a thoughtful blend of colors, imagery, and graphical elements, it balances academic rigor with a sense of warmth and accessibility.
The brand name is a nod to the idea of bridging the achievement gap for ADHD learners which is what the platform facilitates.
As a whole, the brand identity system reflects the transformative power of the brand.
Through Hyphen's expert-led offerings, ADHD learners experience transformation from a state of anxiety to a state of confidence; the parents too go from being frustrated to being optimistic.
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Client: Hyphen
Scope: Brand Naming | Brand Identity | Website Design
Year: 2025
By: Studio Two42
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Posted Jun 15, 2026
Hyphen is a revolutionary ADHD tutoring platform. It offers tailored educational support for students with ADHD, specializing in one-on-one tutoring, study skills coaching, and a holistic, personalized approach to learning. We worked closely with Hyphen's founder, El, to craft a modern and impactful brand identity, logo and website design for the brand.
