Get your slice of the market

Hoxton Capital Management has quickly established itself as one of the fastest-growing independent advisory companies. Since its inception in 2018 with a team of just 5, Hoxton Capital has grown to over 300 employees across five key global offices.

The team asked me to help with an idea in launching a campaign, the objective of these visuals is to create a more compelling and impactful message.

Visual Description

The visual starts with a timeline that shows the historical growth of the stock market. Major events and market traumas are marked on the timeline, such as the Great Depression and the 2008 financial crisis.

The timeline then transitions to a straight line that goes from point A to point B, where point B is higher than point A. This line represents the potential growth of the market over time, even in the face of major events.

The straight line is then transformed into the basis of a wedge logo. The wedge represents the idea that the market has the potential to grow exponentially over time, even in the face of challenges.

Approach

We've adopted a user-centric approach, iterative design, and rigorous testing, ensuring that the app met the target audience's needs and preferences effectively. Established a clear understanding of Wedge brand identity, this includes understanding the brand's core values, target audience, and overall positioning.

We've conducted studies with our audience's finances and preferences through surveys and research, giving us valuable insights.

Analyzed their visual identities to identify what works well and what doesn't. This helped to differentiate their brand and avoid falling into common clichés.

Created wireframes and prototypes based on research insights, refining the designs with user feedback to improve the overall user experience.

Testing the app with users and used their feedback to improve usability and design.

User feedback was used to improve the app, resulting in a better user experience and increased growth.

The Solution

The app's user-friendly interface and intuitive design make it easy for users to track their financial activities in real-time, view their transaction history, and receive alerts for upcoming bills and payments. Users can also set budget goals and receive personalized financial advice based on their spending patterns, helping them stay on track and achieve their financial objectives.

Conclusion

The app's success was due in part to its user-centric design process. The team conducted extensive research and user testing to ensure that the app met users' needs and preferences, resulting in a highly effective and user-friendly platform.

The app's range of features, including credit card tracking, transaction management, subscription and bill management, expense control, and budgeting tools, provided users with a comprehensive financial management solution. This helped users to better control their spending, reduce unnecessary expenses, and achieve their financial goals.