Revamping Radish Kitchen's Social Media for Increased Engagement
Galia Khosravian
Radish eats
Task
Differentiate Radish Kitchen in an overly saturated market.
Educate consumers on the benefits of healthy eating and the importance of nutritious meals.
Engage the community around the brand What we’ve done
Transformed their social media strategy by making meaningful and mindful content that serves the purpose of increasing awareness and engagement.
Wrote a strategy for maintaining an aesthetic and result-oriented Instagram page.
Conducted an analysis of the brand’s weaknesses and strengths.
Monthly selection of references for the visual concept.
Developed a unique visual style.
Conducted about 4 photo sessions monthly
Profile Visual
By analyzing competitors' accounts and understanding the target audience, we determined that a vibrant and appetizing visual style would be most effective in this niche. To enhance the recognition of our page, we conducted a thematic photo shoot aligned with the developed visual concept.
Results
Only after one month of collaborating we provided a new look and feel for their re-branded visual feed Conveyed brand voice more clearly which resulted in increased engagement All of the efforts were done through organic content creation
Organic Engagements 799.1%>
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Posted Oct 17, 2024
Transformed Radish Kitchen's social media strategy to boost healthy eating awareness and community engagement, increasing organic engagement by 799.1%.
