Jaded CBD Boosting Engagement and Brand Awareness

Digital Marketer

Marketing Strategist

Content Creator

Facebook

Instagram

TikTok

Jaded cbd

Task

-Increased engagement and subscribers on Instagram and Facebook pages

-Directed users to the website profile pages

-Increased brand awareness of Jaded cbd What we’ve done

-Created and executed an SMM strategy for Instagram and Facebook, tailored to the unique characteristics of the target audience on each platform

-Designed a distinctive visual concept for maintaining the pages

-Developed shoot scenarios, selected references, and models

-Designed and launched competition posts -Enhanced Stories with tests, surveys, and recipes to boost engagement

-Implemented interactive engagement mechanics, such as games, puzzles, riddles, and recipes -Successfully increased page engagement

-Coordinated communications with bloggers and influencers

Targeted Advertising Task

-Increase brand awareness on social media

-Increase the number of followers

-Increase activity and user engagement on Instagram and Facebook page

What we’ve done

-Constant updating of the project strategy based on the results for pages on Instagram Facebook and TikTok

-Development of new banners and texts in accordance with the general concept of profiles

-Launch of advertising campaigns with the goals “Traffic” on Facebook and Instagram pages to increase the audience

-Regular promotion of posts to increase activity on profiles

-Driving traffic to regular competition mechanics on Instagram and Facebook profiles

Profile Visual

We developed a visual concept aligned with our promotion objectives:

Increasing brand awareness

Differentiating from competitors

To achieve these goals, we analyzed competitors' accounts and the target audience to create an effective visual strategy for this niche. This resulted in a unique design that combines distinctive brand imagery. To further enhance brand recognition, we conducted a comprehensive photo shoot based on the developed visual concept.