Jaded CBD Boosting Engagement and Brand Awareness
Galia Khosravian
Jaded cbd
Task
-Increased engagement and subscribers on Instagram and Facebook pages
-Directed users to the website profile pages
-Increased brand awareness of Jaded cbd What we’ve done
-Created and executed an SMM strategy for Instagram and Facebook, tailored to the unique characteristics of the target audience on each platform
-Designed a distinctive visual concept for maintaining the pages
-Developed shoot scenarios, selected references, and models
-Designed and launched competition posts -Enhanced Stories with tests, surveys, and recipes to boost engagement
-Implemented interactive engagement mechanics, such as games, puzzles, riddles, and recipes -Successfully increased page engagement
-Coordinated communications with bloggers and influencers
Targeted Advertising Task
-Increase brand awareness on social media
-Increase the number of followers
-Increase activity and user engagement on Instagram and Facebook page
What we’ve done
-Constant updating of the project strategy based on the results for pages on Instagram Facebook and TikTok
-Development of new banners and texts in accordance with the general concept of profiles
-Launch of advertising campaigns with the goals “Traffic” on Facebook and Instagram pages to increase the audience
-Regular promotion of posts to increase activity on profiles
-Driving traffic to regular competition mechanics on Instagram and Facebook profiles
Profile Visual
We developed a visual concept aligned with our promotion objectives:
Increasing brand awareness
Differentiating from competitors
To achieve these goals, we analyzed competitors' accounts and the target audience to create an effective visual strategy for this niche. This resulted in a unique design that combines distinctive brand imagery. To further enhance brand recognition, we conducted a comprehensive photo shoot based on the developed visual concept.
Results
Average increase in subscribers - > 700 per month on both platforms
Average monthly reach on Instagram and Facebook - > 190,000
Negotiations are regularly conducted to get the official profile verification tick New
IG Followers 15000>
New FB Followers 9000>
Monthly Coverage 115000>
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Posted Oct 17, 2024
I implemented a targeted SMM strategy for Jaded CBD, boosting engagement with 15K new IG and 9K FB followers, reaching over 190K monthly.
