Glow Therapy Task

Introducing consumers to the Glow Therapy services and products

Increasing awareness and increasing trust in the brand

Increasing the number of derma appointments and products for selling online through social networks and the website

Developed a unique visual concept for the account

To introduce the target audience to the brand, we used gamification mechanics, and then retained the audience with engagement tools.

Developed and implemented a strategy for selling funnels using offers in the feed and stories

Regular collaborations with dermatologists (our target audience)

Our visual style incorporated minimal designs with neutral colors and close-ups of products. This approach was determined to be the most practical to produce and most effective in increasing demand and enhancing the brand image. Close-up photos showcasing the application of the product, shape, and details of the skincare products were particularly engaging for our target audience. This allowed us to create a blend of highly effective and visually appealing content while maintaining strong engagement mechanics.

Our main goals were: sales, increasing account engagement and brand awareness in the market.

Getting to know the brand, increasing awareness, increasing loyalty to the new product - achieving these goals allowed us to further sell the product to a warmer audience, which now began to recognize us.

At first we tested more image-based content and sales through lead generation, but changed the strategy after the first results. Leaving aside extensive advertising campaigns for recognition, we focused on conversion on the website and analytics of the client’s passage through the stages of the funnel before purchase.

Next, we fixed this strategy by connecting contextual advertising to it. By adding informational articles about the product to the site and making changes based on the results of the funnel analysis, we were able to achieve a positive result.

Retargeted and promoted publications to engaged users to build a warmer audience

Implemented a chatbot in Facebook Messenger to guide customers through an automated funnel, reducing the cost per purchase

Identified the target audience with the lowest cost per purchase

Tested various advertising strategies to lower the cost per purchase and increase the average order value

Monitored daily statistics to optimize and regulate results

Number of Sales 235

Average price per sale $6

Average purchase amount $53

Cost per click $0.07

Followers Increase 1153