Differentiating Fazit in the Competitive Skincare Market
Galia Khosravian
Web Designer
SEO Specialist
SEO Content Manager
Adobe After Effects
SEMrush
WordPress
Fazit
Company
Fazit provides patches designed to tackle various skin issues such as scars, ingrown hairs, pimples, and enlarged pores.
Challenges
Despite having a unique and beneficial product, Fazit encountered stiff competition in the skincare industry. The primary challenge was to differentiate itself in a crowded digital advertising landscape and persuade potential customers to both engage with and buy the product.
Strategy
we utilized online funnel optimization and paid advertisement to tackle the above mentioned challenges.