Boosting Engagement and Conversions for Kits.AI Music Production
Company
Kits is an Al music production tool suite aimed at improving professional workflows.
Strategy
Defining the Ideal Customer Profile (ICP)
Implementing a Google Ads/YouTube campaign
Engaging music producers to create demo videos
Overhauling the email marketing strategy,
Results
achieved a 3:1 Return on Ad Spend (ROAS)
increase in the open rate from 1% to 25% for mid-funnel conversions.
30% New paid subscribers
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Posted Oct 17, 2024
Kits.AI improved workflows and user engagement through targeted ads, demo videos, and an email strategy overhaul, achieving a 3:1 ROAS and 30% more subscribers
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