Boosting Engagement and Conversions for Kits.AI Music Production
Galia Khosravian
Company
Kits is an Al music production tool suite aimed at improving professional workflows.
Strategy
Defining the Ideal Customer Profile (ICP)
Implementing a Google Ads/YouTube campaign
Engaging music producers to create demo videos
Overhauling the email marketing strategy,
Results
achieved a 3:1 Return on Ad Spend (ROAS)
increase in the open rate from 1% to 25% for mid-funnel conversions.
30% New paid subscribers
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Posted Oct 17, 2024
Kits.AI improved workflows and user engagement through targeted ads, demo videos, and an email strategy overhaul, achieving a 3:1 ROAS and 30% more subscribers
