KeepLooking Task:

Raise awareness about specific products

Educate consumers on the quality of products and the importance of maintaining their skin health and -beauty

Boost sales of the products (B2C)

Created and executed an SMM strategy

Organized a themed photo shoot to provide content for the profile

Formulated and applied a targeting strategy for advertising campaigns aimed at "reach" and "brand awareness"

Devised and executed a strategy to engage followers through posts and stories

Hosted two major giveaways to boost audience engagement and perform analysis

Developed a Tone of Voice (ToV) for the brand

We developed a visual concept tailored to the identified promotion goals:

Increasing brand awareness

Differentiating from competitors

By analyzing competitors' accounts and understanding the target audience, we determined that a minimalistic, visual style would be most effective in this niche.

To enhance the recognition of our page, we conducted a thematic photo shoot aligned with the developed visual concept.

Formulated a comprehensive work strategy

Executed preparatory tasks prior to launching advertising campaigns for the skin care products

Planned and allocated the media budget

Analyzed the target audience and developed visuals and triggers for the selected advertising areas

Managed outreach and engagement advertising campaigns to boost awareness and establish brand authority

Initiated two major giveaways on the Instagram account

Our advertising efforts successfully enhanced brand awareness. Throughout the project, we conducted an in-depth analysis of the niche, competitors, each advertising direction, target audience, and interaction mechanics. The most effective strategies were identified for scaling future advertising campaigns.

Coverage 87 962

New Followers 1 457

Ad Conversion 7086

Cost per click $0.07

Cost per Interaction $0.06