Launching & Growing Parcl: A Web3 Real Estate Investment Platfor
Galia Khosravian
Parcl
Company
Parcl is a web3 platform for real estate investments, enabling you to trade on the prices of major global cities.
Challenges
Launching an innovative platform like Parcl in the conventionally traditional real estate sector required both educating prospective users about the platform and demonstrating the benefits of web3-based real estate trading.
Goal
The goal was to attract and keep a substantial user base while overcoming skepticism and fostering trust through digital marketing and brand building.
Results
Active users increased by 205%
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Posted Aug 9, 2024
Parcl, a web3 real estate platform, grew users by 205% and email open rates by 143% with targeted digital marketing, educating on web3 benefits & building trust
