-Recognition of the medical center

-Search for clients for the services of the medical center

-Involvement in social networks

Developed a strategy for the presence of the medical center

Thought out visuals for all areas -Rendered banners, wrote texts for the main advertising offers

Created a unique visual concept for maintaining social networks

Launched conversions to the site with the goal of receiving applications for each area.

Tested advertising goals of lead generation and messages.

During the period of cooperation, different marketing approaches were used in the development of visuals. Different approaches worked in different ways. To increase the loyalty and recognition of doctors, we used photos of doctors on banners. To attract attention and get good click-through rates, we used creative visuals with unique triggers.

Throughout the project, we conducted an in-depth analysis of the niche, competitors, each advertising area, target audience, and interaction mechanics. The most effective strategies were identified for scaling future advertising efforts.

Focusing on lead generation and conversions, our advertising successfully attracted new clients who became repeat visitors to our specialists.

To boost social media engagement, we implemented interactive mechanics and live broadcasts with doctors, and promoted sales posts.

Increased the number of followers and engagement on the Instagram account.

Enhanced recognition of the medical center and increased the doctors' workload percentage.

Monthly Coverage 40000>

Consultation Requests 500>

New Regular Customers 375>

Cost per click $0.07

Conversion 54.7%