Marketing Advisor - Branson.com

• Assisted in transition and training of new Director of Operations across all departments, KPIs, and marketing initiatives

• Continued management of Google ads and Bing ads while maintaining CPA and account performance goals through COVID and following re-opening of the travel destination

• Worked with designer to create landing pages to increase conversion rate, advised on email marketing initiatives, coordinated with agency and internal staff on SEO

• Communicated with senior executives to maintain expectations, progress and results while the company went through a large acquisition