Director of Marketing & Ecommerce - Goedekers.com

• Managed team of 15 marketing professionals including designers, PPC and CSE staff, SEO experts, email marketing, reputation management and onsite catalog management/merchandising team

• Successfully reduced PPC ad spend by 25% ($2 Million/year budget) while maintaining a progressing conversion rate by reducing unwanted traffic, ad text testing, negative keyword implementation and quality score optimization

• Optimized a $150,000 monthly ad spend on across multiple channels - Adwords, Yahoo, Bing, comparison shopping engines, re-targeting and affiliate marketing

• Increased site wide conversion rate by 200% while reducing ad spend by 20% at the same time through implementation of new technology (site search & merchandising) and conversion optimization, A/B and multivariate testing

• Lead/completed brand overhaul and reputation management optimization to increase online trust and conversion rate through gaining positive reviews and tweaking our SERP for key phrases

• Overhauled email marketing program to increase sales by repeat customers by 50%

• Engaged in SEM optimization techniques – split testing, match type optimization, account restructuring, keyword research, negative keyword implementation and bidding optimization based on data analysis and weekly communication with Google, Yahoo and MSN

• Jump started SEO program to increase organic visibility with on-site and off-site techniques – increased back links by 1000% and indexed pages by 700%

• Engaged in life cycle/email marketing to current list and expansion of subscribers, refinements and optimization based on analytical data. Increased sales by 40% from repeat buyers

• Lead efforts to optimize site usability and conversions – site design decisions, 3rd party technology implementation (site search, personalization, etc...), user testing and flow, product information, on-site marketing tactics, multivariate testing, etc...