Achieved 40% growth by optimizing current strategies - conv. rate optimization, email strategy and product development. Added digital ads for continued growth.
Marketing strategy for 2 new business units which resulted in $1.18MM, optimized 12 PPC accounts and grew leads/transactions for 3 sites resulting in a 10% lift
I lead strategy on lead, customer and donor acquisition and retention though data analysis, life cycle marketing and strategic planning.
Lead a team of marketing professionals to grow revenues by 43% and leads by 100%.
I assisted in a ownership transfer to train senior leaders and maintain growth projections for the organization.
I lead the marketing for a $40MM travel company and transitioned into overseeing all operations.
Lead all marketing and growth for a transition from brick and mortar to ecommerce. Sales grew from $0 to $40MM within 3 years.