• Strategic planning and advising on key organizational goals and initiatives with leadership including CEO, President and department heads

• Strategic planning and advising on execution on all marketing and e-commerce initiatives to ensure organizational goals are met – includes data analytics, email optimization, website conversion optimization, SEM, SEO, social ads

• Management and optimization of $500,000/year Google Ads Grant account. 2024 results - 22% increase in impressions with consistent spend, 110% increase in CTR resulting in 160% increase in clicks and 48% increase in conversions in that channel

• Launched and continued optimization of paid Google Ads which has resulted in a lift on 15,000 leads 6,000 new transactions annually

• Guide all analysis and reporting functions for marketing, e-commerce, and donor acquisition initiatives

• Strategic advising and execution of monthly donor accusation activities and goals

• Creation of onboarding journey to increase new subscriber engagement, transactions and donor development – currently in data collection phase

• Currently driving app creation and marketing development