Director of Marketing and Operations - Branson.com

• Direct and collaborate on all online marketing activities (PPC/SEM, SEO, website, email, conversion optimization)

• Track initiatives, marketing campaigns and all business metrics to ensure effectiveness and efficiencies throughout business structure

• Decreased PPC CPA by 19% while at the same time increased conversions by 18%

• Doubled Facebook following from 25,000 to 50,000 through data mining and content promotions

• Increased website conversion rates by 7% through user testing, heat map analysis and conversion rate optimization

• Created a net $1.5MM positive EBITA variance to bottom line YoY

• Lead a team of 55+ members across all disciplines - Marketing, Sales, IT, Accounting, HR and Admin

• Created and executed on strategic plan to increase the overall conversion process at all touch points of the customer journey to increase top line revenue and streamline processes to reduce overhead and expenses for a more efficient business unit

• Negotiated approximately 40% reduction in product cost with 120 vednors

• Introduced new business models to the company which created a net $300k to the bottom line