• Planned and launched the marketing strategy for 2 new business units which resulted in $1.18MM in revenue in 2023 across 4 regional websites. Managed back end data (sales, revenue and product profitability) and merged with UI data to become profitable within 5 months

• Revamped outdated Google ads and Bing ads account structure across 6 business units (12 accounts) to bring up to current best practice standards. Included updating to responsive ads and fresh assets, keyword research, budget optimization, audience optimization, location bid adjustments, device bid adjustments, bid type optimization and more tightly focused campaign and ad group theme structure. Based on analysis of data within the accounts and back end/off site data to supplement to create higher ROI

• Lead generation and e-commerce optimization across 3 travel sites which resulted a 10% overall lift