Chief Marketing Officer - 16Personalities.com
Brian Walsh
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Posted Jul 17, 2024
Achieved 40% growth by optimizing current strategies - conv. rate optimization, email strategy and product development. Added digital ads for continued growth.
• Plan, coordinate and analyze all marketing initiatives for 16Personalities.com aligning cross functional teams including content, product development, design, development and data analytics
• Leading efforts in A/B testing, UX, content, pricing and product development which has increased conversion rates by 20%
• Launched marketing campaigns across 13 countries to increase revenue by 75% in respective countries via product translation, user journey and SEM
• Led and coordinated SEO efforts with the content team to gain featured snippets placement and increase overall organic traffic on core pages
• Led strategy to revamp life cycle marketing efforts to a 12 million address list to increase sales by 75% through that channel
• Currently driving new brand development to expand reach via repurposing products
• Currently driving app creation and marketing development