• Plan, coordinate and analyze all marketing initiatives for 16Personalities.com aligning cross functional teams including content, product development, design, development and data analytics

• Leading efforts in A/B testing, UX, content, pricing and product development which has increased conversion rates by 20%

• Launched marketing campaigns across 13 countries to increase revenue by 75% in respective countries via product translation, user journey and SEM

• Led and coordinated SEO efforts with the content team to gain featured snippets placement and increase overall organic traffic on core pages

• Led strategy to revamp life cycle marketing efforts to a 12 million address list to increase sales by 75% through that channel

• Currently driving new brand development to expand reach via repurposing products

• Currently driving app creation and marketing development