Backcountry: Trail Running Guide
Cayla Vidmar
Article Writer
Content Writer
Copywriter
Google Drive
Use cases for a wide range of runners
This campaign focuses on utilizing Gearhead expertise to guide both new and established trail runners through the best shoes for them.
Creating use cases that are not only well understood by our audience, but also aspirational for new runners, while being technical for established runners was a great challenge for me.
Landing Page
