Backcountry: Trail Running Guide

Cayla Vidmar

Cayla Vidmar

Use cases for a wide range of runners

This campaign focuses on utilizing Gearhead expertise to guide both new and established trail runners through the best shoes for them.
Creating use cases that are not only well understood by our audience, but also aspirational for new runners, while being technical for established runners was a great challenge for me.

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Posted Jan 15, 2022