Backcountry: Monochromatic

Backcountry tapped into the monochromatic trend with this colorful ski kit campaign and delivered explosive social results—outpacing even the Backcountry doggos posts with over 15k likes.

Monochromatic is a repetitive color scheme utilizing hues from the same color, so I wanted to create an alliterative feel with the copy, which I did by echoing places and things that are outdoor-related and of the same color type as each kit.

I also utilized the "Easter eggs" hidden within each laydown and eluded to food and drink in my copy that feels irresistible to the reader.

This campaign included:

Landing page

Organic social posts & Instagram stories

Email

Site banners