Backcountry: Natural Selection Tour
Cayla Vidmar
Article Writer
Content Writer
Copywriter
Google Drive
Zoom
Event campaign partnership
A partnership first for Backcountry, I had the pleasure of spearheading copy development for Travis Rices' Natural Selection Tour, a 3-stop backcountry snowboarding competition featuring the world's best riders.
In its first year, the campaign included:
Tabbed website experience
Organic social posts
Emails
Physical printed materials & signage
Emails
Site Experience
