Backcountry: Techleisure
Cayla Vidmar
Defining a new audience
For the Tehcleisure campaign, Backcountry wanted to niche into the popular "Athleisure" trend, but in a way that was technical and outdoor specific for the market.
To do this, I leaned into a definition-style copy approach and described the versatility of the product, describing use-cases for the customer with swoon-worthy appeal.
This campaign included:
Landing page experience
Website banners
Organic social
Email
Banner Assets
Landing Page
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Posted Jan 15, 2022
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